Here are 103 suggestions to help you expand your small business, whether you need to attract new clients or keep your current ones.
You're undoubtedly already quite busy as a small business owner and have heard a lot of marketing strategies that seem impossible (or at least extremely challenging) to put into practice.
Finding tested strategies to increase your internet visibility, develop your email list, engage potential consumers on social media, and generate quantifiable money can be difficult.
You'll find 103 small business marketing suggestions in this article that can either help you attract new clients or keep your current ones, depending on your company's needs for growth.
And you can actually put these concepts into practice on your own!
Continue reading to learn strategies you can implement in your small business to improve and produce more content, increase your social media presence, attract and keep consumers, and more.
You need material, if you've been paying attention.
Although it may seem frightening, you and your staff members have the ability to produce effective, pertinent content using a basic smartphone.
Here are a few simple instances:
1. A staff member's photo (s).
2. A photo of a recent team addition.
3. A hilarious photo of the owner or the boss.
4. Photograph of freshly unboxed or stocked goods.
5. Image of a contented client (with proper consent, of course).
6. Image of a workplace pet (if applicable).
7. Image of a staff employee having fun during a seasonal get-together.
8. A photo of a staff person at work (meeting, helping customers, stocking shelves, etc.).
9. Image of a satisfied client (along with a caption using an infinite number of apps that can do this).
10. New equipment photograph (particularly if it's a home service firm).
11. A photograph of the crew in action (if they are in the field).
12. Illustration of the "behind the scenes"
13. Memes created using your own images.
14. A video of a birthday or other event that is being celebrated.
15. A product, service, or promotion announcement video.
16. A video of a client review.
17. A video that offers the customer some sound counsel.
18. A local cause-supporting video.
19. A video demonstrating new goods or services
20. A video of the company's founder discussing its aim.
21. Team member video interviews.
22. Create a video using your photos (plenty of apps can do that).
Social media is now even more crucial because it's more probable that you'll find your clients there given the collapse of local newspapers.
Each platform can benefit from the advice below. Don't let your prejudices or routines dictate which social media sites you utilize.
Even if you might not use [insert name of social media network], if your consumers do, your company needs to be there.
23. Share the images mentioned above.
24. Share one of the aforementioned videos.
25. Add a client testimonial.
26. Have a live Q&A session. Prepare your questions in advance.
Go live at a gathering or party that your company is hosting or attending.
28. Announce positive business news from a nearby rival.
29. Disseminate a post from a neighbourhood nonprofit or charity asking for assistance.
30. Respond to any queries or suggestions that customers may have.
Have a customer event and blog about it, number 31.
Share "little-known facts" or a historical milestone relevant to your industry or neighbourhood.
Have a customer event and blog about it, number 31.
Share "little-known facts" or a historical milestone relevant to your industry or neighbourhood.
33. As the seasons change, post a photo of your company.
34. Share client testimonials (with permission, of course).
35. Write about a business obstacle you overcame.
Post about a neighbourhood school team or organization when they achieve achievement.
37. Convert a frequently asked query into a piece that offers your audience sound guidance.
38. Provide favourable company news in your post.
39. Honor a recent hire.
Getting new consumers frequently involves doing the little things right.
The items and services you are selling are needed by people in your neighbourhood.
40. Send an email requesting a referral.
41. Send an SMS or email requesting a review.
42. Enable text message inquiries from clients.
43. Ensure that customers may contact you easily (test it often).
Launch a basic sponsored search advertisement.
45. Ensure that your company appears on a map.
Display at a regional or trade show.
47. Support a group or company (and frequently show up).
Launch a paid social media campaign (spend $10 to $20 to promote a post or video to a local audience).
49. By offering something of value in return, you can begin establishing an email list.
50. Utilize a QR code to direct clients to register for an SMS-based immediate coupon.
51. Begin directing clients to other (non-competitive) companies.
Join a networking organization.
53. Attend community gatherings and events.
A business cannot survive just by attracting new clients.
Strive hard to keep your current clients if you don't want to be struggling uphill all the time.
Here are some quick tips to put you ahead of the game:
54. After the sale, send a brief follow-up survey.
55. Send an email or SMS requesting a review.
56. Thank the client for their business.
57. Check in with the customer to see whether they are satisfied.
Deliver special offers (pricing, early access, sneak peek, etc.) to current clients.
59. Host an event to thank your customers.
60. Create a customer advisory group.
61. Give your consumer a monthly email with news, offers, and maybe even a personal update.
Develop a programme for the customer of the month.
63. Recognize your finest clients and extend special offers to them.
To put it simply, you must spread the word if you want your company to have a chance of succeeding.
Although "Field of Dreams" is a fantastic movie, the "If you build it, they will come" philosophy does not apply to business.
64. Include a marketing link into email signatures.
To raise your average order value, develop some product (or service) bundle offerings.
Try a buy now, pay later option on your e-commerce website, item number 66.
67. If your business is a service, give customers who pay in cash or in advance a discount.
Advertise all sales on social media platforms (number 68).
Try different promotional discounts, bundles, payment options, etc. 69.
70. Collaborate with nearby companies to market yours.
If you're going to use swag, make it stand out in your customers' minds.
Become the public face of your company. Those who are liked by them do business with them.
73. When it makes sense, give your local news outlets your support.
74. Purchase a logo to display on your car.
75. Work with a bank to provide financing for more substantial items.
Considering that you've reached this point, you presumably think: Excellent! So how can I tell if anything is actually working?
The following are some basic actions you can take to gauge the success of your efforts:
Install Google Analytics to your website (number 76). (or have someone do that).
77. Describe what, from a business standpoint, success looks like.
78. Monitor your advancement towards your objectives.
Identify a top-of-funnel measure from a bottom-of-funnel metric.
80. Record the coupons that have been used.
Follow up on incoming phone calls, text messages, and emails.
Ensure that your digital advertising is set up with conversion tracking.
83. Find out how customers learned about you.
Measure your foot traffic (number 84). (if your business is retail).
85. Calculate your typical order value.
Measure your conversion rate (number 86). (online and in physical stores).
87. Keep track of all modifications to your advertising and messaging, noting how they affect company.
88. Monitor your bottom line to make sure that your marketing efforts result in profitable sales.
89. Determine a customer's lifetime value.
90. Be aware of the price of acquiring a new consumer.
91. Recognize your rate of customer retention.
92. Be aware of the costs associated with attracting new customers versus keeping existing ones.
Test discount versus non-discount offers 93. (later).
As time is money, there are instances when it is just preferable to engage a professional to assist you with marketing your company.
Here are some pointers for carrying out that:
Test discount versus non-discount offers 93. (later).
As time is money, there are instances when it is just preferable to engage a professional to assist you with marketing your company.
Here are some pointers for carrying out that:
94. Request a recommendation for a digital marketing specialist (PPC, SEO, email, web design. and development).
95. Assign an intern to produce each image and video listed in the content section.
96. If money is tight, hire a nearby freelancer.
97. For everybody you hire, be very clear about your definition of success.
98. Before hiring somebody, request to see any pertinent case studies.
99. To find any deficiencies, have an SEO audit.
101. Employ a content writer for your website.
102. Request video editing from a coworker or a friend. You might be astounded by how well they perform.
Have a handy reference list of reliable sources on ready for when you need them.
Here is the list!
103 marketing strategies for small businesses that you may put into practice.